The Big Sell
You’ve trained your staff, upgraded your equipment and made all the right connections with suppliers and subcontractors. One challenge remains—effectively selling your services. BSES teaches you how to develop an effective sales and marketing program that’s tailored to your target market within the retrofit industry.
While we all know that word-of-mouth marketing is highly effective, it does you little good if you have not established a presence in the market. Depending on your target market, BSES will help you implement some or all of the following marketing strategies:
- Lead generation
- Speaking engagements
- Open houses and local events
- Media releases
- Advertising (print, radio, outdoors and/or TV)
- Neighborhood association forums
- Web development
- Social networking